Career

About the Job:

Job Description:

• Develop, implement, and manage digital marketing campaigns across various channels, including but not limited to social media, email marketing, content marketing, SEO, SEM, and display advertising.

• Collaborate with cross-functional teams to create compelling marketing content, including written, visual, and multimedia materials.

• Monitor, analyze, and report on the performance of digital marketing campaigns using relevant analytics tools, and provide insights and recommendations for optimization.

• Stay up-to-date with industry trends, best practices, and emerging technologies in the digital marketing landscape.

• Identify and target key customer segments to maximize reach and engagement.

• Manage and optimize website content and user experience to improve conversion rates.

• Stay informed about changes to digital platforms' algorithms, policies, and trends, and adapt strategies accordingly.

• Utilize A/B testing and other experimentation methodologies to improve campaign performance.

• Manage and collaborate with external agencies, vendors, and partners to ensure the successful execution of campaigns.

• Identify opportunities for growth and improvement in the digital marketing strategy.

Technical Skills Required:

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Knowledge of email marketing platforms is a plus.

Other Skills Required: 

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Creative thinking and the ability to generate innovative ideas to enhance marketing strategies.

• Excellent written and verbal communication skills.

• Strong project management skills and the ability to manage multiple campaigns simultaneously.

• Self-motivated and proactive with the ability to work independently as well as in a team.

Eligibility Criteria:

• Bachelor's degree in Marketing, Business, or a related field.

• Years of proven experience in digital marketing, preferably in a similar role.

• Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.

• Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

• Demonstrated experience in developing and executing successful digital marketing campaigns that have driven measurable results.