Is digital marketing important? Yes, for sure, It is very important to choose digital marketing agency services.
Briefly explaining – digital marketing manages your small business by promoting your products / services, reaching your target audience by content marketing, with the medium of paid advertising, and search engine optimization.
Nearly 96% of successful content marketers say that content marketing is proving to be a credible source to earn audience trust.
87% of marketers say that content marketing has helped them to reach their brand awareness goals in 2020.
75% of B2B marketers say that their organizations are successful due to content marketing.
Digital advertising is preferred by 70% of users as against traditional advertisements.
90% of marketers say that social media marketing is helping rapidly in business exposure and in increasing website traffic.
Social media marketing also plays a pivotal role as the majority of audiences worldwide are spending ample time on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and others.
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Digital marketing matters much to the needs of every business and with the benefit of having plenty of tools and platforms, it is also easy to strategize according to your needs and goals.
As audiences are active on both search engine and social media platforms, reaching your target audiences with your ad campaigns and content marketing is easy.
To best utilise, the digital marketing tools, techniques and strategies bring a lot of benefit as the following stats indicate.
- Video as a primary marketing tool, nearly 87% of businesses use it for social media engagements.
- Nearly 53% of marketers prioritize blog posts over video content.
- Online shopping with social media marketing, nearly 71% of users wish to go with the brand who offered good products and customer service. They are also likely to recommend their products to others.
- Nearly 93% of brands receive new customers through video posted on their social media channels.
- As a cross-promotion strategy, 80% of marketers and business professionals choose to place a clickable social icon in their email signatures.
There are many Digital marketing companies in Hyderabad having an expertise in one or more digital marketing spheres.
Depending on your business niche, category and goal requirement, you can choose digital marketing agency services and this is most crucial for the success of your business.
Joe, the flower vendor
Let’s work through an case study:
As he is a vendor, earning $50 per day, he thinks he cannot afford to buy a website.
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But he wants to grow his business through digital marketing.
What do you think is the best choice?
What is digital marketing and why does it matter for Joe’s flower business? Because it helps him receive calls from local buyers.
What is digital marketing?
Digital marketing comes alive when you want to market, promote, advertise and sell your products or services through the Internet.
Creating a great convenience to market their products with zero or minimum budget. This works through blogging, organic SEO, social media posting etc.,
On the other side, Digital marketing agency services also includes – paid advertising that includes SEO with top keywords.
Google paid advertising has worked to the success of many small businesses.
Joe, the flower vendor, is also interested in taking up Google paid advertising services to promote his business.
So, he approached Digital marketing service provider in Hyderabad to seek advertising services with a minimum budget of Rs. 3000 per month.
Digital marketing agency services have professional teams who are top skilled in search engine optimization, social media marketing, search engine marketing.
They are good at seo keyword research, using some of the best keyword tools to pull up some of the top working keywords that generate positive impact on your business.
It works even without your website.
Is digital marketing important? Can we choose any other marketing method that is much better than digital marketing?
No. With the Internet widely in use on smartphones, pcs, laptops and tablets, users check their phone every 12 minutes and this is much more active among the age group of 18 to 21.
Therefore, it is good to do with Google advertising and it works for Joe’s flower business wonderfully.
For example some of the top keywords that can be selected for Google ads are:
- Buy flowers near me
- Local florist near me
- Flower delivery the same day
- Flowers online
- Buy a flower bouquet
- Florists near me
Best digital marketing company in Hyderabad offers many affordable packages for advertising and promotion.
They take care of the entire processing of marketing. From setting business goals to the final bidding, selection of keywords, cost per day, monitoring CTR followed by actively working on generating leads.
Joe opted for best digital marketing agency services in Hyderabad and the advertising helped in SEO advertising and marketing.
He received leads from 10-15 per day. It was a great success.
Joe is continuing to choose SEO marketing and he is happy that Google advertising has worked for his business.
So now you know clearly, how digital marketing is one of the reasons you need a digital marketing strategy where it is required to have good planning to come up with advertising ideas for laptops, mobiles and other devices.
If you are choosing mobile advertising, it is likely that ads reach an audience very fast and leads are generated rapidly.
ABOUT THE AUTHOR
Name: Dr. Bharath Kumar Kakkireni
Chairman & CEO
KBK Group
Dr. K Bharath Kumar is a passionate software developer and engineer with over a decade of experience both in India and the U.S. He has been working on many multifaceted IT projects helping local businesses and also collaborates with MNCs in developing software projects. He’s an active team leader in KBK solutions. He imparts training, mentoring, and leads teams towards high end efficient working systems. Bharat keeps himself busy in reading, writing and Internet marketing.