Search engine ranking is a quest for your business website. Digital marketing companies in Hyderabad work very hard to optimize, achieve your target ranking and deliver the best online search experience.
Simply how to do that effectively in 2022? If you have come up with a lot of content planning for the New Year 2022, here’s what Google giant has to say to improve your SEO Ranking.
Let’s now dig deep into the details.
The New Google’s core web vitals
Definition “Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome (source: web.dev)
“The metrics that make up Core Web Vitals will evolve over time. The current set for 2020 focuses on three aspects of the user experience—loading, interactivity, and visual stability—and includes the following metrics (and their respective thresholds):”
Understanding LCP, FID, settings, and CLS
Largest Contentful Paint (LCP): This metric measures the loading performance. To provide a good user experience, LCP must occur within 2.5 seconds from the time the page starts loading.
First Input Delay (FID): FID measures interactivity. To provide a good user experience, pages should have an FID of 100 milliseconds or less.
Cumulative Layout Shift (CLS): It measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1 or less.
Google trusts that the Core Web Vitals are very critical to delivering a good web experience. To achieve this, it is committed to identifying these metrics in all of its popular tools.
The following are the Field tools to measure Core Web Vitals
- Chrome User Experience
Used most popularly both in desktop and smartphones, Chrome user experience is one of the measures for each Core Web Vital.
The available data in Chrome Report quickly checks and measures the performance of pages, and analytics like PageSpeed Insights and Search Console’s Core Web Vitals Report.
The New Google Ranking Systems
Google’s core vitals are all about ranking systems. There are a few important factors that your website is required to follow.
Rolled out in mid-2021, the primary objective of this initiative is to guide for quality signals to convey the best website user experience.
How to provide an exceptional website user experience?
- Intrusive interstitial guidelines
- Safe browsing
The three metrics of important Core Web Vitals are – measure the user experience of a website, that puts the website speed in the SEO spotlight.
Page Experience signals are – mobile-friendliness, safe browsing, intrusive interstitial guidelines, and HTTPS security.
Let us now understand each of the Page Experience Signals.
As smartphone users prefer to check websites and apps online on a mobile version, it is required to be user-friendly.
The primary difference between mobile and desktop versions is to check and verify whether these are user-friendly. The viewport, connection speed, computing power are essential for both versions.
Secondly, the best practice of accessibility and user-friendly design is a definite requirement to build a mobile-friendly website.
Additionally, it must also include:
- Easy and simple navigation features
- Optimized website load time
- Responsive website
- Easy flow of content
Okay, now how to do Digital Marketing Agency Services work
A digital marketing agency in Hyderabad plays a big role in Search Engine Optimization, web design, and development. But one of the in-demand requests coming from customers is – Google Ranking factor.
Now called Google Page Experience is focused on users’ SEO that also requires a site-wide audit.
Now that you know the significance of Core Web Vitals, the best digital marketing company in Hyderabad takes up measuring these along with the implementation of Google Analytics.
You can also generate reports on each of the Core Web Vitals by using the Web Vitals Chrome Extension.
This extension uses the web-vitals library to assess and measure the performance of each of these metrics and display them to users as they browse the web.
This extension is also helpful in understanding the performance of not only your website but also of competitors’ sites and web at full scale.
The Site Audit of Core Web Vitals – a checklist
A digital marketing service provider in Hyderabad prepares a checklist to measure the SEO performance and ranking of your website.
After implementing Core Web Vitals, the next step is to find a way to audit and communicate to clients about taking useful and actionable tasks for SEO success.
To begin the audit, you need the following:
- A paid version of the Screaming Frog website crawler
- A PageSpeed Insights API key that you can get from the improved Google PageSpeed Insights documentation page.
- The domain of the website which you are auditing.
- Connect the Page Speed Insights API key to Screaming Frog.
- You can get up to 25,000 Page Speed Insights per day.
- With Page Speed Insights API key – open Screaming Frog and navigate to Configuration>API Access>Page Speed Insights
- Paste your API key into the “Secret Key” box.
- Click “Connect”
Click on Metrics.
The metrics will be generated based on the selective factors.
Step 2: Crawl the website
Step 3: Check and report the size of the problem
Step 4: Report the specific issues to each page and make appropriate recommendations.
Step 5: Report specific issues to each page
Step 6: Make the changes and crawl the website again and compare.
As the issues have been fixed, you can recrawl the site to see the new page experience.
Best digital marketing company in Hyderabad conducts a thorough checking on Core Web Vitals and site’s performance will not only enrich page experience for the users, but also it improve your ranking factor. A digital marketing agency in Hyderabad also emphasizes that not following any of the metrics laid out here will surely take away the benefits and above all, affect improve Google SEO ranking.